Shopping Cart Features

All Shopping Carts are NOT alike! The design of the Shopping Cart in MEI Shop Site is the result of years of research and experience, and addresses every issue known to increase conversions and reduce abandonment by instilling confidence and reducing friction.


Secure Ordering
All customer and order data are transmitted over a secure sockets layer (SSL) using 1024-bit encryption technology. Data are stored in encrypted format on our servers. Shop Site even logs access to critical customer data including credit card information.

Persistent Cart for 30-days (based on last update)
All carts that are not completed are saved for thirty (30) days from the date of last update by the customer and automatically loaded upon a return visit by the customer. Current pricing for products left in the cart are used when populating a cart that is being re-visited.

Proven “Friction Reducing” design including:

  • Display Product Image, Unit Price, Qty, Ext Price, Options
  • Display Subtotal including # of Items
  • Display Sales Tax
  • Display Shipping Charge
  • Display Grand Total
  • Display Badges
  • Apply Coupons on Cart Screen and/or during checkout
  • Display customizable text/images
  • “Lock” icon and prominent “Proceed to Secure Checkout” button
  • Guest Checkout
  • 4-Step Checkout

Proven AOV increasing techniques including:

  • Display Recently Viewed Items
  • Display “Sticky” “You may also be interested in” Items
  • Display Wish List Items
  • Display Accessories
  • “Cart Carrots”: Free Shipping Announcement / Reminders

Real-Time Credit Card Processing

  • Authorizations are obtained at the time or order guaranteeing that order fulfillment won’t be interrupted by declines due to fraud, invalid account numbers, dates or CVV2 codes.