It’s easy to spend too much money on pay-per-click. The infographic below breaks down Google’s top spenders in Google Adwords, but also highlights how CPCs (cost per click) vary across industries. While some of these click prices are not surprising, like for health insurance or wireless Internet deals (high ticket value and/or recurring revenue), others [...]
So, you have customers who’ve not made a purchase in a long while. What to do? How long is a long while?
Product Reviews provide lots of benefits to e-retailers including: Unique content that feeds search engines and may improve organic ranking Increased customer trust and confidence Reduced returns The questions remain, however: How to get your customers to spend the time to write reviews? Should customers be rewarded for writing reviews? Do incentivized rewards diminish their [...]
Just because a customer completed a purchase on your web store doesn’t mean they’ll remember you tomorrow. It’s just as important to remain in contact with your customers and continue to provide them with assurances that you will keep up your end of the bargain and deliver their products as promised. Every contact with the [...]
There are many ways to reduce one of every e-retailer’s biggest headaches: Abandoned Carts.